About this ebook
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
About the author
Michel Wedel is Distinguished University Professor and PepsiCo Chair in Consumer Science at University of Maryland. Rik Peters is Professor at Department of Marketing, Tilberg School of Economics and Management.
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