When Firms Change Direction
Jan 2001 · Oxford University Press
Ebook
288
Pages
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Eligible
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About this ebook
Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."
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