Work Smarter with Twitter and HootSuite

Alexandra Samuel

Apr. 2013 · Harvard Business Press

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You’re on Twitter but can’t keep up with the onslaught of incoming messages. You’re also not sure how to extract value from this social media phenomenon—especially as a professional tool.

In Work Smarter with Twitter and HootSuite, social media expert Alexandra Samuel helps you take Twitter to the next level by using the free tool HootSuite, which allows you to focus on the people whose tweets matter to you and easily establish the relationships and presence you want.

This short, practical book shows you the most effective ways to use this popular system to:

• Focus on the people and relationships that are the most important to you professionally
• Set up your own “relationship dashboard” to track tweets that matter
• Keep your incoming Twitter stream free of clutter
• Tweet the right messages at the right time—and even schedule your tweets in advance

This ebook also includes a 30-minute quick guide to setting up your complete Twitter and HootSuite system for maximum ease of use.

Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

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Alexandra Samuel is Vice President of Social Media at Vision Critical, a global market research technology provider, and a social media strategist, speaker, and writer. Follow her on Twitter at @awsamuel or on her blog at alexandrasamuel.com.