Yogesh Huja is one of the greatest technology pioneers. He was born into a family of warriors. His father served the Indian Air Force, and his mother took charge of the family. He has been a creative genius since childhood. In 2008, he got married to Shivani, who really is his better half. They have been blessed with two cute daughters, Sonakshi and Sunaina.
Yogesh believes technology without efficient support is like a body without a soul. He is an entrepreneur, well known for his innovation, care and scale-up capabilities. At the age of 21, he started his first venture, Swaran Soft Support Solutions, in the field of technology services. They served clients like Honda, Bausch & Lomb, DMRC and many other top giants of the industry in creating and maintaining their online presence. He feels the need for technology is much higher in offline retailers, as they bear the brunt of the Digital Age.
In 2015, he started Freedom Desi, a retail tech start-up with a vision to connect retail worldwide. He is of firm belief that to track the results of advertising, you need to have a measuring scale.
He is an enthusiastic lover of music and a columnist for leading magazines such as Entrepreneur.com, ET and more. Business World calls him “The Robin Hood of Offline Retail”.
In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
But there is one retailer that not only has remained consistent in the fluctuating?even tenuous?market, but also has grown in the process.
More Than a Hobby takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise.
Green’s incredible accomplishments were based not on business-school theory but on his grassroots experiences as a store manager and his creative application of cutting edge ideas, including:Allow managers to spend no more than thirty minutes per day on paperwork Instead of paying a middleman, assemble as much of the product as possible in-house Give buyers the freedom to purchase without restraint—but within the realm of common sense Keep God and family first
More Than a Hobby is a practical field manual, filled with revolutionary ideas for all those who dream of success in the world of retail business.