Trends in Mobile Technology and Business in the Asia-Pacific Region

Youngjin Yoo · Jae-Nam Lee · Chris Rowley

Jun 2008 · Elsevier

About this ebook

This book introduces trends and developments in the area of mobile technology and business in the Asia Pacific region – an area which has emerged as a hotbed for not only much economic development generally, but also the mobile revolution that is sweeping through the globe. Although mobile technology did not originate in the region, over the last decade mobile and wireless technologies and services have rapidly grown in this area. Some companies from this area are taking the leading roles in many aspects of industry (hardware, software and service) and international standard setting organizations as well. The book presents 12 in-depth case studies written by specialists covering many countries in the region in order to provide an evolutionary perspective on mobile technology and business. The book offers both macro-level public policy implications and firm-level strategy for this emerging technology. - In-depth case studies of countries written by specialists, including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan and Thailand - An overview of the emerging trends in both technology and business related to mobile technology in the Asia-Pacific region - A comprehensive survey of the mobile business markets in the region

About the author

Dr Youngjin Yoo is Associate Professor and Irwin L. Gross Research Fellow in Management Information Systems department at the Fox School of Business & Management at Temple University, USA.

Dr Jae-Nam Lee is Associate Professor of MIS in the Business School of Korea University, Korea.

Professor Chris Rowley has affiliations at IHCR, Korea University, Korea and IBAS, Griffith University, Australia as well as IAPS, Nottingham University, UK and Cass Business School, City University, London, UK and has been a Korea Foundation Research Fellow. He is Editor of the journals Asia Pacific Business Review and Journal of Chinese Human Resource Management and also Series Editor of the Working in Asia and Asian Studies book series. He has given a range of talks and lectures to universities and companies internationally, with research and consultancy experience with unions, business and government. He has published widely in the area of Human Resource Management and Asian business, with over 500 articles, books and chapters and practitioner pieces as well as being interviewed and quoted in a range of practitioner reports and magazines, radio and newspapers globally.