ZenWise Selling: Mindful Methods to Improve Your Sales... and Your Self

Lee Godden

Jan 2004 · Telsius Publishing LLC

About this eBook

Calmness, confidence, and mindfulness are three Zen values that this instructive sales handbook teaches business professionals to integrate into their customer relationships. Essential sales skills such as prospecting, maintaining strong customer service, and managing relationships are complemented by the philosophical tenets of Zen, which reveal how to succeed financially, grow personally, and connect with today's customers. Exploratory exercises and office meditations help professionals include mindfulness in their daily routine. The credibility, trust, and motivation gained by using Zen-based sales techniques offer salespeople, entrepreneurs, executives, and business managers sure methods for developing repeat and referral businesses and building customer relationships.

Ratings and reviews

I read ZenWise Selling initially with a jaundiced eye. As a career medical sales leader I felt that Zen applied to my profession about as much as stargazing... i.e. very little. After the first chapter I saw where author Godden was going with all this: maintain an in-the-moment focus on what the customer is saying and doing, and resist the urge to think ahead. Trust your training and intellect to respond naturally to what the customer just said. It's all about forming and building a trust-based bond ("Wow, this salesperson is really listening to me!"), which will lead to closed deals. This book is a refreshing -- and sometimes eye-opening -- take on the full spectrum of the sales process. Recommended reading.

About the author

Lee Godden is a long-time Zen practitioner, a trainer of corporate sales teams, and a speaker at business conferences worldwide. He is a former sales executive with Compaq and other Fortune companies. He lives in Signal Hill, California.