small and medium enterprises digital marketing: eng

ibrahim elnoshokaty

ibrahim elnoshokaty

About this ebook

 Thе dɿgɿtаl mаrkеtɿng tеchnоlоgy ɿs аn ɿmpоrtаnt nеw mеdɿum оf cоmmunɿcаtɿоn bеtwееn thе cоnsumеrs аnd thе prоducеrs tо mаrkеt thеɿr prоducts. Thе dɿgɿtаl mаrkеtɿng ɿs а nеw mеdɿum thаt usе dɿffеrеnt mеdɿums оf mаrkеtɿng fоr ɿntrоducɿng thе prоducts аnd sеrvɿcеs tо thе custоmеrs. Thеrе ɿs а grоwɿng numbеr оf SMЕs ɿn thе wоrld thаt аrе mаɿnly оpеrаtɿng аt smаll scаlе. Thеsе SMЕs аrе dɿvеrsе ɿn thеɿr nаturе аnd nееds tо аdоpt dɿffеrеnt chаnnеls fоr аdvеrtɿsɿng аnd mаrkеtɿng thеɿr prоducts. Thе dɿgɿtаl mаrkеtɿng hаs prоvеd tо bе а succеssful chаnnеl fоr thе smаll аnd mеdɿum sɿzеd еntеrprɿsеs (SMЕs) tо mаrkеt thеɿr prоducts аnd ɿncrеаsе thеɿr sаlе. Thе rаɿsеd cоmpеtɿtɿоn ɿn thе mаrkеt hаs mаdе thеsе smаll аnd mеdɿum sɿzеd fɿrms tо аdоpt nеw аnd dɿffеrеnt mеаns оf tеchnоlоgy fоr ɿntrоducɿng аnd аdvеrtɿsɿng thеɿr nеw аnd оld prоducts аnd sеrvɿcеs thаt аrе cоst еffеctɿvе аs wеll. Thе  еffеctɿvеnеss  оf  dɿgɿtаl  mаrkеtɿng cаnnоt bе ɿgnоrеd nоt оnly fоr thе SMЕs but аlsо fоr thе lаrgе fɿrms thаt nееd cоst cоmpеtɿtɿvе strаtеgɿеs. Thɿs nеw chаnnеl оf mаrkеtɿng hаs prоvеd ɿtsеlf tо bе cоst еffеctɿvе аnd еаsy tо usе fоr thе оffɿcɿаls. Thе dɿgɿtаl mаrkеtɿng ɿncludеs аdvеrtɿsɿng thrоugh thе dɿgɿtаl dɿsplаy; ɿntеrnеt аnd оthеr mеdɿums lɿkе mоbɿlе phоnеs, rаdɿо аnd tеlеvɿsɿоn. Аll thеsе chаnnеls оf mаrkеtɿng аrе cоnsɿdеrеd tо bе vеry ɿmpоrtаnt fоr ɿncrеаsɿng sаlеs оf thе SMЕs. Mоrеоvеr, ɿt  ɿs  lаrgеly bеlɿеvеd thаt thе futurе оf thе SMЕs lɿеs ɿn thе Е-mаrkеtɿng thаt ɿs wɿdеly аccеptеd аmоng thе mаrkеt lеаdеrs.

Ratings and reviews

Small and Medium Enterprises (SMEs) are the backbone of the global economy. They are responsible for nearly half of the world’s GDP and employ over 90% of the world’s workforce. As such, it is essential for SMEs to stay ahead of the digital marketing curve in order to remain competitive and profitable. Dr. Ibrahim Elnoshokaty’s book “Small and Medium Enterprises Digital Marketing” is a comprehensive guide to digital marketing for SMEs. It covers a wide range of topics, including how to create

Good peer review study on Digital Marketing

About the author

 Dr. Ibrahim Elnoshokaty born May 1977 Member the Egyptian acoustical to make the code to the foundations of the design and execution of the terms acoustics and noise control for buildings

Member of acoustical society of America Funder acoustical society of Egypt engineering faculty ASU. Ibrahim elnoshokaty hold PhD from Georgia state university2006 (electro acoustics) and he start his career after finishing BA major sound engineering 1999. start as sound engineer in cinema production and he did some of big movies like (al-Sadat days, sahar elayaly). he did first commercial radio in Egypt as sound department manager 2003 and it was booming and he active first RDS in Arab world . work as project manager in melody radio network ( lebanon , syria , jordan) and it was connected network by RDS alternative frequency, during that he hold master degree from Georgia state university2003, after holding master degree he became technical director for melody tv and did some of famous crystal clear screen like melody drama , melody tuns , melody aflam , melody classic , melody trix and thin moved to modern sport and did first free to air sport channel and it was channel no 1 in egypt 2007 as CTO , during that he did his Owen business enoshmink technology 2005 it was very small company till 2007 GN4me starts it promising project that spread 400 cinema screen in 4 years and that project was at enoshmink tech hand by dr. ibrahim elnoshokaty effort in that field by customize and R and D of sound isolation material and did real time equalization for the auditorium that made the experience of watching movie is good for the audience and did first rear projection in egypt ( deep mail alex ) and did first auditorium at elnajaf elasharf iraq and his company work in sound innovation like sound treatment painting and it approved by admin capital city elmasa hotel and it work to reduce reverb from the dome hall second enocrso that system is monitoring and management system for public address system sharedin is online plug and play radio and social media posting platform and the awared he take . During my PhD I obtained the following Certificates 2006 : He holds a certificate from Georgia state University in U.S.A is awarded of Excellence. He holds a certificate from Georgia state University in U.S.A is awarded of Distinction. He holds a Bachelor of sound Engineering 1999. HONOURS AND ACTVITIES Appreciation Certificate: Member of acoustical society of America. Member of acoustical society of Egypt. Member of international society of physics Appreciation Certificate from Housing & Building National Research Center 2013 Appreciation Certificate from Cofermetal 2012. Appreciation Certificate from Armstrong 2011 Appreciation Certificate from Palestine Radio 2009 Appreciation Certificate from Egyptian Radio and Television Union 2007 Appreciation Certificate from Nugoom F.M 2007 Appreciation Certificate from Spin F.M 2007 Appreciation Certificate from Sout Elmadena 2007 Appreciation Certificate from Ecreso(fm transmitter manufactory) 2008 Appreciation Certificate from Modern sport 2005 Appreciation Certificate from Moldy 2002 Preface The intention of this book is to make accessible to many people involved in the daily use of production studio sound audio and radio industry information which is locked away in many textbooks. The majority of people working in modern music production studio shave not had the necessary formal education in mathematics, acoustics and electronics to make the textbooks appear as anything other than cold print. Largely, also, the days are gone when the majority of studio staff received formal training in the studios themselves, spending years learning under the watchful eyes of previous generations of recording engineers. This book is not intended to replace the textbooks, but to accompany them, in order to put many of the principles which they define into the context of modern recording studios, in a way which may help to give more meaning to the bare facts. The practical examples given cannot cover the almost infinite range of possible combinations of techniques, but if the examples can be well understood, then they should help the reader to interpolate the data sufficiently to have a reasonable ability to determine for themselves the likely outcome of other approaches. Inevitably, in a book of this size, there will be a certain amount of overlap and repetition. However, where this occurs, it has been left in for reasons of clarity, emphasis of importance, or for the ability of a chapter to stand alone, without the need for unnecessary cross-referencing. Whilst the language used is as plain as possible, there is an extensive glossary at the end of the book to help to explain any unfamiliar terms, and whilst only a minimum of simple mathematics is involved, nevertheless the contents of the book are intended to be as rigorously factual as possible.