Dr. Vidya Priya Rao has over two decades of experience working in Wipro, Atos, Siemens, Airtel, Max, Hexaware, HCL and IMT. Vidya has worked with over 200 companies in 15 countries, ranging from Airports, Banking, Discreet and Process, Energy, Manufacturing, Fintech, Healthcare, Insurance, Real Estate, and Telecom. Through that experience she has seen the best of start-ups and the advantage of scale large organizations can leverage to benefit their customers. As the Founder of a boutique consulting firm Innovatus Marketers Touchpoint LLP (IMT) in Mumbai, Vidya is directly involved in helping her ambitious clients reimagine their corporate strategy and profit from radical change. She uses holistic design methodologies to help her clients find new ways to think, adapt, compete, scale and win. Vidya is actively working with client organizations to develop their capabilities on emerging trends, alternate futures, breakthrough innovations, corporate venturing, culture and change management, customer experience, develop new business models, simplification, integrating organizations for M&As, and more. Her recognition includes 30 Women Entrepreneurs 2018, CEO Magazine. Advisory Board Member of Global Service Design Network (SDN), since 2021. Chairperson of SDN India Chapter, since 2018. Her columns are featured in Banking Frontier, CEO Magazine, Customer Think, CXO Today, Express Healthcare, Innovation Management, People Matters, Research Gate, Service Design Network, and Your Story. She is an Electrical Engineer degree from Bengal Engineering College, in 1996; MBA from T. A. Pai Management Institute, in 2000; PhD in Building Design-Led Innovation Culture, from Dr. Ram Manohar Lohia Avadh University, in 2016; Accredited Master Service Designer from SDN, in 2021.