Let the Story Do the Work: The Art of Storytelling for Business Success

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People forget facts, but they never forget a good story. Unfortunately it’s never that simple, though. Because for most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. But material for stories and anecdotes that can be used for your professional success surround you! Let the Story Do the Work shows you how to mine your experience for simple narratives that will achieve your goals. You can learn to:• Capture attention• Engage your audience• Change minds• Inspire action• Pitch persuasively• And more!When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
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About the author

Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management.

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Additional Information

Publisher
AMACOM
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Published on
Jul 30, 2017
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Pages
256
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ISBN
9780814438022
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Language
English
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Genres
Business & Economics / Business Communication / General
Business & Economics / Business Communication / Meetings & Presentations
Business & Economics / Marketing / Direct
Business & Economics / Sales & Selling / General
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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The practical guide to using pricing and profitability management to build a better business

A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization.

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Summary of The 4 Disciplines of Execution by Chris McChesney, Sean Covey, and Jim Huling | Includes Analysis


Preview:

 

The 4 Disciplines of Execution is a guide for businesses to reliably commit to the goals and plans they set, authored by associates from FranklinCovey, a management consultancy. Rather than focusing on what a business must accomplish to be successful, the four disciplines establish how to accomplish those things.

One reason commitments tend to be abandoned in business is that new projects and goals are less urgent than the day-to-day tasks of each individual employee, which the authors call the “whirlwind.” The key to commitment fulfillment is for new tasks to take up only a small portion of each employee’s time, but for that employee to be held accountable for completing them.

The first discipline is to settle on one or two wildly important goals (WIGs). These are the things that would have the most significant impact on progress toward the business’s long-term goals. In the second discipline, the WIG…

 

PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

 

Inside this Instaread Summary of The 4 Disciplines of Execution by Chris McChesney, Sean Covey, and Jim Huling | Includes Analysis

 

·                      Overview of the Book

·                      Important People

·                      Key Takeaways

·                      Analysis of Key Takeaways

 

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