Let the Story Do the Work: The Art of Storytelling for Business Success

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People forget facts, but they never forget a good story. Unfortunately it’s never that simple, though. Because for most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. But material for stories and anecdotes that can be used for your professional success surround you! Let the Story Do the Work shows you how to mine your experience for simple narratives that will achieve your goals. You can learn to:• Capture attention• Engage your audience• Change minds• Inspire action• Pitch persuasively• And more!When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
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About the author

Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management.

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Additional Information

Publisher
AMACOM
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Published on
Jul 30, 2017
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Pages
256
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ISBN
9780814438022
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Language
English
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Genres
Business & Economics / Business Communication / General
Business & Economics / Business Communication / Meetings & Presentations
Business & Economics / Marketing / Direct
Business & Economics / Sales & Selling / General
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Content protection
This content is DRM protected.
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Eligible for Family Library

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