$100M Leads: How to Get Strangers To Want To Buy Your Stuff

Alex Hormozi

Aug 2023 · Acquisition.com $100M Series Book 2 · Acquisition.com, LLC

About this ebook

You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

The problem is - most business owners don’t know how to get leads.

I wrote this book to solve your LEADS problem.

Today, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission.

Inside you will find…

…The easiest way to get another five customers tomorrow

…The hook-retain-reward system to transforms content into leads

…The 6-part ad framework that gets more people - especially strangers - to want what you sell

…The one question that immediately turns any stranger (no matter how cold) into a hot lead

…The 7 direct referral methods responsible for 30% of my sales

…The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free

…The agency agreement that gets them to teach you their lead-getting secrets at no cost

…The how-to-get-people-off-the-streets-and-getting-you-leads in under 2 weeks framework

…and everything else that got our companies boatloads of leads…fast.

And the best part is…you can use these playbooks to get more leads within an hour of reading this book. You just have to know where to look…and the first place is inside.

If you want to get more leads for your business...then ADD TO CART, use its contents, and see for yourself.

Ratings and reviews

I'm still in the first part of the series which is doing warm outreach and making a content. So yeah, so far so good. Kind of realistic but I need to implement it more.

This book is great, it simplified more than getting leads and has pictures! I find it hard to read books from start to finish but I'll read this again. Actually I'm going to do it now.

I'm about halfway through the book then it asked me to leave a review. So far honestly, this book is worth at least 100 times more then what I paid for it. Nothing but good intentions from the author and his business.

About the author

Alex Hormozi is an entrepreneur, investor, author of 3 bestselling books $100M Offers, Leads, and Money Models. He’s founded and exited 3 companies, the largest for $46.2M in 2021. He and his wife Leila are the managing partners of Acquisition.com - a portfolio of companies that generate in aggregate $200M per year. He also makes mistakes and candidly shares his painful lessons with other entrepreneurs. Today he publicly documents his lessons on his path from $100M net worth to $1B.

Their large success, however, came from packaging and licensing his boutique gym model to 5000+ gyms around the world. They then started a supplement and software company to support that base of gyms. They sold a 66% stake in the company in 2021 at $46.2M to American Pacific Group. They then started Acquisition.com as a holding company for their private investments. The private equity firm focuses on making minority investments into cash flow positive growing founder owned businesses. They then scale those businesses. As of 2023, their portfolio of 16 companies generates $200,000,000 per year and growing.

The couple now has shifted their mission to making real business education available to everyone. They fulfill on this by making content across social media and publishing books and free courses for entrepreneurs.

Alex’s most recent book $100M Offers: How to make offers so good people feel stupid saying no, has sold 300,000 copies from word of mouth alone. In their spare time, Alex and his wife still enjoy training at hardcore gyms and fending off death one workout at a time.