Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

A. Parment

Dec 2014 · Springer

Ebook

185

Pages

About this ebook

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

About the author

Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.

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