Electronic Relationship Marketing im Bankgeschäft: Individualisierte Kundenbeziehungen — Schlüssel zum Private Internet Banking

Sonja-Maria Salmen

Dec 2013 · Springer-Verlag

Ebook

458

Pages

About this ebook

Mit digitaler Nähe Kundenbeziehungen festigen und Kosten senken. Von besonderem Nutzen sind die eindrucksvollen Untersuchungen zu den Einsatzpotenzialen von Electronic-Customer-Care-Technologien.

About the author

Professor Dr. Sonja-Maria Salmen lehrt Betriebswirtschaftslehre,
Online-Marketing, Customer Relationship Management sowie
E-Business-Strategien im Studiengang Electronic Business an der
Fachhochschule Heilbronn.

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