Michelle Greenwald is CEO of Catalyzing Innovation, a global, cross-sector innovation hub that includes: The book Catalyzing Innovation, Inventours™ curated visits with leading global innovators in tech, product design, food, retail in the world’s most creative cities, to provide insights for improving corporate innovation processes, Corporate innovation training & in-market discovery safaris, Executive Education in Marketing Strategy & Planning, and Entrepreneurship & Innovation and Marketing consulting in Marketing Strategy & Planning, and Entrepreneurship & Innovation