Content Weapons is a term coined by J. Michael Stattelman, so he decided it needed its own handbook. CW is derived from a multi-disciplinary combination of studies and practices ranging from information warfare, psychological warfare, Cognitive science, Marketing and platform weaponization involving the use of various forms of content and technologies with the intention of narrative capture or the intended manipulation of a collective for the protagonist’s own agenda. Delivery sub-systems of Content Weapons range from Articles, Blog posts, Videos, Whitepapers, Online Courses, Webinars, Images, Memes and even hashtags.
This book was written as an introduction to certain technologies and strategies that you may or may not be aware of. Not that you couldn’t find these from searching google or browsing the internet on your own. The design of this text is for a brief introduction and explanation as it relates to the capabilities they can bring about for your business or organization. Taking into account the effects and impacts of compounding, the combination of a few could more than likely provide you with a substantial competitive advantage.
In Content Weapons the shift in perspective the author takes is one of a gradual progression of content delivery technologies from a marketing stance into one which becomes very aggressive but refreshing. There is no other single text available that contains the breadth and depth as Content Weapons. If you are looking for a single resource on practical, available and impactful ways to get your message or branding delivered, Content Weapons is it.