SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies
Oct 2012 · GRIN Verlag
5.0star
1 review
Ebook
15
Pages
family_home
Eligible
info
About this ebook
Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Merit , Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This essay deals with the SWOT Analysis of McDonald’s and the selection of the final strategy derived amongst all strategies revealed for the ‘Products’. Firstly, an overview of the McDonald’s was given and then SWOT Analysis which was made by the team and the determined strengths, weaknesses, opportunities and threats were shortly explained. After that TOWS Analysis was made for the generation of SO, TO, WO and TW strategies. All the strategies were evaluated; finally, the selected strategy for Germany and the reasons for the selection of it were explained.
Ratings and reviews
5.0
1 review
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
