The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life

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For centuries, it has been assumed that there are vast limits to human capacity. Now, although a host of scientific discoveries prove this wrong, a mindset of limits persists, blocking us from our greatest possibilities and leaving us feeling bombarded by stress, change, and uncertainty. No matter how hard we work, no matter how much we give, we're still not getting what we hoped for. There is another way.

Dr. Robert Cooper, a neuroscience pioneer and leadership advisor, urges us to take a radically different view of human capacity. We are mostly unused potential, he says, employing less than 10 percent of our brilliance or hidden talents. In easy-to-follow steps, he explains how to develop and apply the art and science of your hidden capacity.

The art is the motivation and inspiration coming from the wonderful stories that are the heart of The Other 90%. Dr. Cooper draws on his wide-ranging insights and experiences to show how it's possible to make a difference in yourself and others.

However, inspiration without a way to turn vision into reality is an empty vessel. Combining art with science, Dr. Cooper provides extraordinary help in the form of specific, little-known practical ways to use the latest research in neuroscience, performance psychology, and work physiology for excelling in a pressure-filled world. He shows you how to:

* Increase energy at work -- and have more energy for personal and family life.

* Activate the brain's "alertness switches" to defeat pressure and stress.

* Use not only the brain in your head but the ones in your heart and gut.

* Motivate exceptional ingenuity and performance in yourself and others.

The most exciting breakthroughs will not come from advances in technology but from a deeper realization of what it means to be most human and alive. Many of the choices that can dramatically change our lives are simple and practical -- yet few people know what these choices are or how to apply them in work and life. The Other 90% is your guide to new territory and new challenges.


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About the author

Robert K. Cooper, Ph.D., is a faculty member of the "Lessons in Leadership Distinguished Speaker Series." Called a "national treasure" by Professor Michael Ray of the Stanford Business School, Dr. Cooper is recognized for his pioneering work on excelling under pressure and the neuroscience of trust, initiative, and commitment. He has designed and presented leadership development programs for many organizations, including Arthur Andersen, 3M, Ford, Sun Microsystems, Novartis, and Allstate.


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Additional Information

Publisher
Crown Business
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Published on
Feb 10, 2010
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Pages
336
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ISBN
9780307434524
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Language
English
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Genres
Body, Mind & Spirit / Inspiration & Personal Growth
Business & Economics / Leadership
Self-Help / Personal Growth / Success
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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A Powerful Road Map for Surpassing Everyone’s Expectations

Break through your self-imposed limitations by learning how your own brain can be your biggest obstacle—or your greatest ally.

You’d expect your brain to be an always-reliable ally in your quest for a successful, satisfying life, but surprisingly the opposite is usually true. That’s because your brain is pretty much the same model your ancestors were using thousands of years ago when mere survival was everyone’s primary goal. It tells you now what it told them then: Play it safe. Avoid risk. Evade confrontation. Don’t venture outside the territory you already know. And never break the habits that have gotten you this far.

Coming at just the right time to help you deal with the growing demands of our pressure-packed, fast-changing world, Robert Cooper’s Get Out of Your Own Way helps you understand what’s going on in that head of yours. Once you know what really drives you, you can switch off the counterproductive parts of your brain, engage the helpful parts, and set out on the path to accomplishing what everyone else thinks you can’t. Based on more than two decades of worldwide research, Get Out of Your Own Way shows you the five keys for making the choices that let you engage and triumph over the realities of today’s world:

• Direction, not motion

• Focus, not time

• Capacity, not conformity

• Energy, not effort

• Impact, not intentions

Filled with wonderful stories—about everything from the note written by one of the author’s ancestors upon leaving Dublin for America in 1829 (“On the horizon is where hope lives . . . I am going there”) to the unlikely exploits of the world record–setting Jamaican bobsled team—this groundbreaking book confirms that the next frontier is not only ahead of you, it’s inside of you . . . and what everyone else thinks is impossible isn’t.



Also available as an eBook


From the Hardcover edition.
#1 New York Times Bestseller

Over 1 million copies sold

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.

For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.

Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.

There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

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