Get Out of Your Own Way: The 5 Keys to Surpassing Everyone's Expectations

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A Powerful Road Map for Surpassing Everyone’s Expectations

Break through your self-imposed limitations by learning how your own brain can be your biggest obstacle—or your greatest ally.

You’d expect your brain to be an always-reliable ally in your quest for a successful, satisfying life, but surprisingly the opposite is usually true. That’s because your brain is pretty much the same model your ancestors were using thousands of years ago when mere survival was everyone’s primary goal. It tells you now what it told them then: Play it safe. Avoid risk. Evade confrontation. Don’t venture outside the territory you already know. And never break the habits that have gotten you this far.

Coming at just the right time to help you deal with the growing demands of our pressure-packed, fast-changing world, Robert Cooper’s Get Out of Your Own Way helps you understand what’s going on in that head of yours. Once you know what really drives you, you can switch off the counterproductive parts of your brain, engage the helpful parts, and set out on the path to accomplishing what everyone else thinks you can’t. Based on more than two decades of worldwide research, Get Out of Your Own Way shows you the five keys for making the choices that let you engage and triumph over the realities of today’s world:

• Direction, not motion

• Focus, not time

• Capacity, not conformity

• Energy, not effort

• Impact, not intentions

Filled with wonderful stories—about everything from the note written by one of the author’s ancestors upon leaving Dublin for America in 1829 (“On the horizon is where hope lives . . . I am going there”) to the unlikely exploits of the world record–setting Jamaican bobsled team—this groundbreaking book confirms that the next frontier is not only ahead of you, it’s inside of you . . . and what everyone else thinks is impossible isn’t.



Also available as an eBook


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About the author

Robert K. Cooper, Ph.D., is an independent scholar and leadership adviser whose emphasis on neuroscience enables him to provide unique perspectives to the many people and companies he works with. He is the author of the New York Times bestseller The Other 90% and has advised executives and rising-star leaders in organizations that include 3M, Barclays Bank, BSB Design, Intel, Starlight Starbright Children’s Foundation, Navigant Consulting, Northwestern Mutual, and Verizon. His website is RobertKCooper.com.


From the Hardcover edition.
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Additional Information

Publisher
Crown Business
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Published on
Apr 11, 2006
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Pages
272
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ISBN
9780307345493
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Language
English
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Genres
Business & Economics / Motivational
Business & Economics / Personal Success
Self-Help / Motivational & Inspirational
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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For centuries, it has been assumed that there are vast limits to human capacity. Now, although a host of scientific discoveries prove this wrong, a mindset of limits persists, blocking us from our greatest possibilities and leaving us feeling bombarded by stress, change, and uncertainty. No matter how hard we work, no matter how much we give, we're still not getting what we hoped for. There is another way.

Dr. Robert Cooper, a neuroscience pioneer and leadership advisor, urges us to take a radically different view of human capacity. We are mostly unused potential, he says, employing less than 10 percent of our brilliance or hidden talents. In easy-to-follow steps, he explains how to develop and apply the art and science of your hidden capacity.

The art is the motivation and inspiration coming from the wonderful stories that are the heart of The Other 90%. Dr. Cooper draws on his wide-ranging insights and experiences to show how it's possible to make a difference in yourself and others.

However, inspiration without a way to turn vision into reality is an empty vessel. Combining art with science, Dr. Cooper provides extraordinary help in the form of specific, little-known practical ways to use the latest research in neuroscience, performance psychology, and work physiology for excelling in a pressure-filled world. He shows you how to:

* Increase energy at work -- and have more energy for personal and family life.

* Activate the brain's "alertness switches" to defeat pressure and stress.

* Use not only the brain in your head but the ones in your heart and gut.

* Motivate exceptional ingenuity and performance in yourself and others.

The most exciting breakthroughs will not come from advances in technology but from a deeper realization of what it means to be most human and alive. Many of the choices that can dramatically change our lives are simple and practical -- yet few people know what these choices are or how to apply them in work and life. The Other 90% is your guide to new territory and new challenges.


From the Hardcover edition.
How to Develop Self-Discipline, Resist Temptations and Reach Your Long-Terms Goals

If you want to make positive changes in your life and achieve your long-term goals, I can’t think of a better way to do it than to learn how to become more self-disciplined.

Science has figured out a lot of interesting aspects of self-discipline and willpower, but most of this knowledge is buried deep inside long and boring scientific papers.

If you’d like to benefit from these studies without actually reading them, this book is for you. I’ve done the job for you and researched the most useful and viable scientific findings that will help you improve your self-discipline.

Here are just a couple things you will learn from the book:

- what a bank robber with lemon juice on his face can teach you about self-control. The story will make you laugh out loud, but its implications will make you think twice about your ability to control your urges.

- how $50 chocolate bars can motivate you to keep going when faced with an overwhelming temptation to give in.

- why President Obama wears only gray and blue suits and what it has to do with self-control (it’s also a possible reason why the poor stay poor).

- why the popular way of visualization can actually prevent you from reaching your goals and destroy your self-control (and what to do instead).

- what dopamine is and why it’s crucial to understand its role to break your bad habits and form good ones.

- 5 practical ways to train your self-discipline. Discover some of the most important techniques to increase your self-control and become better at resisting instant gratification.

- why the status quo bias will threaten your goals and what to do to reduce its effect on your resolutions.

- why extreme diets help people achieve long-term results, and how to apply these findings in your own life.

- why and when indulging yourself can actually help you build your self-discipline. Yes, you can stuff yourself (from time to time) and still lose weight.

Instead of sharing with you the detailed "why" (with confusing and boring descriptions of studies), I will share with you the "how" – advice that will change your life if you decide to follow it.

You too can master the art of self-discipline and learn how to resist temptations. Your long term goals are worth it. Scroll up and buy the book now.

As a gift for buying my book, you'll get my another book, "Grit: How to Keep Going When You Want to Give Up."

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