The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors

Pendragon Cove Press
1
Free sample

2019 Edition

Have you written a book but don’t know how to go about getting it published? Have you published a book but are hunting for more ways to improve your bottom line? Are you looking to distribute it in additional editions or sales channels?

If you have answered yes to any of these questions, this is the book you have been looking for.

The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors is the go-to guide for everyone wishing to jump-start their writing careers.

Whether you write fiction, nonfiction, screenplays, or poetry, discover the answers to such questions as:

—Do I really need to incorporate, what “flavor” of company should I set up, and how do I take the plunge?
—How do I manage my writing expenses and taxes?
—What is an ISBN, where do I get one, and how many will I need?
—What is an imprint and how do I establish one for my books?
—What decisions must I face in the prepublication phase?
—Do I need to register my book’s copyright and how do I accomplish it? What about using other copyrighted materials?
—How on earth do I condense my 100K-word book to a 300-word description, let alone a 20-word tagline?
—How do I select the best keywords for my book?
—What makes for a great cover and how can I get one?
—What do I need to know about book formatting, print as well as digital?
—How can I turn my book into an audiobook?
—How do I develop and refine my author brand?
—How can I land invitations to speak at conferences and conventions?
—I use several pseudonymns. How do I manage them all?
—What’s an ARC? A media kit? A book trailer? A blog tour?
—Do I really need to start a blog? Send out a newsletter? Dive into social media? Give away my books?
—How do I price my book? Should I pick one price or vary it? Where are the best places to advertise my sale events?
—How much is all of this going to cost me??

Don't feel overwhelmed by the publication and promotion process! Let award-winning, critically acclaimed author Kim Iverson Headlee give you the practical wisdom you need to stay on task and perhaps even come out ahead.

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About the author

Kim Headlee lives on a farm in southwestern Virginia with her family, cats, goats, Great Pyrenees goat guards, and assorted wildlife. People and creatures come and go, but the cave and the 250-year-old house ruins—the latter having been occupied as recently as the midtwentieth century—seem to be sticking around for a while yet.  She has been a published novelist since 1999 (Dawnflight, Simon & Schuster) and has been studying Arthurian literature and lore for nigh on half a century.

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Additional Information

Publisher
Pendragon Cove Press
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Published on
Nov 14, 2016
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Pages
184
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ISBN
9780997120264
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Features
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / E-Commerce / Internet Marketing
Language Arts & Disciplines / Authorship
Language Arts & Disciplines / Publishing
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Apply software-inspired management concepts to accelerate modern marketing

In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large.

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Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.

Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline.

Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities

As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

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Gyan is a Caledonian chieftainess by birth, a warrior and leader of warriors by training, and she is betrothed to Urien, a son of her clan’s deadliest enemy, by right of Arthur the Pendragon’s conquest of her people. For the sake of peace, Gyan is willing to sacrifice everything...perhaps even her very life, if her foreboding about Urien proves true.



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