Have you written a book but don’t know how to go about getting it published? Have you published a book but are hunting for more ways to improve your bottom line? Are you looking to distribute it in additional editions or sales channels?
If you have answered yes to any of these questions, this is the book you have been looking for.
The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors is the go-to guide for everyone wishing to jump-start their writing careers.
Whether you write fiction, nonfiction, screenplays, or poetry, discover the answers to such questions as:
—Do I really need to incorporate, what “flavor” of company should I set up, and how do I take the plunge?
—How do I manage my writing expenses and taxes?
—What is an ISBN, where do I get one, and how many will I need?
—What is an imprint and how do I establish one for my books?
—What decisions must I face in the prepublication phase?
—Do I need to register my book’s copyright and how do I accomplish it? What about using other copyrighted materials?
—How on earth do I condense my 100K-word book to a 300-word description, let alone a 20-word tagline?
—How do I select the best keywords for my book?
—What makes for a great cover and how can I get one?
—What do I need to know about book formatting, print as well as digital?
—How can I turn my book into an audiobook?
—How do I develop and refine my author brand?
—How can I land invitations to speak at conferences and conventions?
—I use several pseudonymns. How do I manage them all?
—What’s an ARC? A media kit? A book trailer? A blog tour?
—Do I really need to start a blog? Send out a newsletter? Dive into social media? Give away my books?
—How do I price my book? Should I pick one price or vary it? Where are the best places to advertise my sale events?
—How much is all of this going to cost me??
Don't feel overwhelmed by the publication and promotion process! Let award-winning, critically acclaimed author Kim Iverson Headlee give you the practical wisdom you need to stay on task and perhaps even come out ahead.
Kim Headlee lives on a farm in southwestern Virginia with her family, cats, goats, Great Pyrenees goat guards, and assorted wildlife. People and creatures come and go, but the cave and the 250-year-old house ruins—the latter having been occupied as recently as the midtwentieth century—seem to be sticking around for a while yet. She has been a published novelist since 1999 (Dawnflight, Simon & Schuster) and has been studying Arthurian literature and lore for nigh on half a century.
Do you want more out of your life and your job with less effort and better results? Have you ever felt that there just has to be a better way to get there? If so, you're not alone. Millions of people, just like you, are faced with many challenges in their professional and personal lives on their journey to success. Superpower! takes you on a journey where you'll discover seven principles that will help you solve problems faster, make better decisions, and improve your professional and personal life.
Develop the common sense insights and critical thinking strategies to unlock your personal power and performance at work and in life.Leverage common sense insights to develop your critical thinking and decision making skills, thus improving your performance and results in the business world Discover ways to make better decisions, implement them faster, get more done with less effort, and enjoy a better quality of life at work
In today's competitive, information-overloaded, and challenging economic conditions, there is no such thing as job security—only skills security. The more you learn, the more you can earn and this book gives you the ultimate roadmap for how to think, act, and perform with less effort and better results.
In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large.
But you can turn that to your advantage. And you don't need to be technical to do it.
Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.
Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline.Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities
As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.
The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick
Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Gyan is a Caledonian chieftainess by birth, a warrior and leader of warriors by training, and she is betrothed to Urien, a son of her clan’s deadliest enemy, by right of Arthur the Pendragon’s conquest of her people. For the sake of peace, Gyan is willing to sacrifice everything...perhaps even her very life, if her foreboding about Urien proves true.
Roman by his father, Brytoni by his mother, and denied hereditary rulership of his mother's clan because of his mixed blood, Arthur has followed his father's path to become Dux Britanniarum, the Pendragon: supreme commander of the northern Brytoni army. The Caledonians, Scots, Saxons, and Angles keep him too busy to dwell upon his loneliness...most of the time.
When Gyan and Arthur meet, each recognize within the other their soul’s mate. The treaty has preserved Gyan’s ancient right to marry any man, providing he is a Brytoni nobleman—but Arthur does not qualify. And the ambitious Urien, Arthur’s greatest political rival, shall not be so easily denied. If Gyan and Arthur cannot prevent Urien from plunging the Caledonians and Brytons back into war, their love will be doomed to remain unfulfilled forever.
But there is an even greater threat looming. The Laird of the Scots wants their land and will kill all who stand in his way. Gyan, Arthur, and Urien must unite to defeat this merciless enemy who threatens everyone they hold dear.
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.
In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
"Epic." ~ Drue's Random Chatter Reviews.
Betrayed by her father and sold as payment of a Roman tax debt to fight in Londinium's arena, gladiatrix-slave Rhyddes feels like a wild beast in a gilded cage. Celtic warrior blood flows in her veins, but Roman masters own her body. She clings to her vow that no man shall claim her soul, though Marcus Calpurnius Aquila, son of the Roman governor, makes her yearn for a love she believes impossible.
Groomed to follow in his father’s footsteps and trapped in a politically advantageous betrothal, Aquila prefers the purity of combat on the amphitheater sands to the sinister intrigues of imperial politics, and the raw power and athletic grace of the flame-haired Libertas to the adoring deference of Rome's noblewomen.
When a plot to overthrow Caesar ensnares them as pawns in the dark design, Aquila must choose between the Celtic slave who has won his heart and the empire to which they both owe allegiance. Trusting no man and knowing the opposite of obedience is death, the only liberty offered to any slave, Rhyddes must embrace her arena name, Libertas—and the love of a man willing to sacrifice everything to forge a future with her.
WINNER, 2015 BooksGoSocial Best Book.