The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Sep 2005 · Sold by Penguin
4.2star
13 reviews
Ebook
336
Pages
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Eligible
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About this ebook
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.
But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
Ratings and reviews
4.2
13 reviews
A Google user
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probably the best
A Google user
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April 29, 2012
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A Google user
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test
About the author
John Battelle is a cofounding editor of Wired and the founder of The Industry Standard, as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.
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