Happy Company: How To Create A Happy, Trustable and Successful Business

Can Akdeniz
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Google, Facebook, Zappos, Amazon, Coca Cola, Ernst & Young, VW, Nike, Apple, 3M, GE, and Intuit: Something unites all of these high profile companies in an essential way - a new business philosophy. They have earned such spectacular success and respect by setting happiness as a primary goal, knowing that with a foundation of joy, creativity, and excitement, nothing is impossible.
In Happy Company, Can Akdeniz shows that the mentality and strategy of successful businesses has changed forever. He explains the new philosophy, and shares 14 strategies and methodologies for creating a culture of happiness, and explains the impact that such an ideological shift can have. By learning from this book, you can draw on relevant inspiration from these global icons and apply it to your own business model & strategy, to begin experiencing the same success, respect, and loyalty that they have enjoyed for years.

Happy company will teach you a vast array of topics, including:
  • Company vision management
  • Developing employee and consumer loyalty
  • Maximizing stakeholder trust and support
  • Standing out from the competition
  • Sustainable and realistic approaches to building company happiness
  • Spreading the "happiness effect" to all corners of your business
  • Inspiring workers and motivation techniques
  • Creative compensation strategies
  • The role of companies within the community
  • The importance of visionary and inspiring leadership
  • How happiness leads to profits and success
  • How profits do not necessarily lead to happiness
  • Dozens of real world examples of successful happiness strategies 
  • An introduction to short-term vs. long-term thinking
  • The new paradigm of a company as a happiness machine
  • An outline of healthy workplace guidelines to maximize productivity and employee satisfaction
  • How social contributions increase happiness
  • Tips for increasing consumer satisfaction and guaranteeing loyalty
  • New approaches to customer service
  • Out of the box leadership strategies
  • Guidelines for Infrastructure evolution
  • Work-Life Balance Techniques
  • The importance of company reputation
  • Boosting job control and employee independence
  • How to use old techniques for new challenges
  • Possible issues and limitations for pursuing company happiness
  • The obstacles to company happiness and the tools to get around them
  • Knowing your limitations and maximizing the potential for improvement
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About the author

Can Akdeniz is the author of Go Nuts, Cool Boss, Happy Company and MBA 2.0. His books are dedicated to helping people navigate the waters of life in the constantly changing world.

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Additional Information

Can Akdeniz
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Published on
Oct 3, 2013
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Business & Economics / Human Resources & Personnel Management
Business & Economics / Leadership
Business & Economics / Management
Business & Economics / Strategic Planning
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Standard business schools and programmes ignore the fast paced change in the business landscape today. They waste your time with anachronistic concepts that will only confuse you and slow you down when you try to apply them in real life.
MBA 2.0 contains 38 topics you won't learn in business school. It is drawn from research into how business is conducted today, and how it will be conducted in the future. It won't waste your time with outdated theories and models, but instead it brings you powerful ideas and techniques that you can use today.

MBA 2.0 will teach you: 

* Workplace Psychology 
* Cultivating entrepreneurial spirit 
* Building and sustaining motivation 
* Time management strategies 
* Personal development techniques
* The psychological underpinnings of Human Capital Management
* Career Development strategies 
* Dealing with and positively utilizing failure 
* How to move ideas from the drawing board to reality
* How business has changed and how it will continue to develop in the future
* Various case studies that examine successful business adaptations
* An outline of the emerging new paradigm of business behavior
* Mega-shifts, and subsequent changes in standards and practices
* An outline of the changes to the organizational structure of businesses
* A rundown of the qualities in the new leadership model
* An introduction to strategic thinking in a business and market context
* An introduction to the changes occurring in the field of marketing
* An analysis of the social media customer, and how to appeal to this new marketing target
* The value of creation, and how to apply it across all levels of the sales process
* How to be an effective salesman in the digital world
* An introduction to budgeting, and how budgets will change in the new economy
* What is Disruptive Innovation, and how you can deal with it
* How to use Disruptive Innovation to your advantage 
* A guide for how to cultivate a culture of constant innovation
* The challenge of becoming a truly innovative company
* Issues and opportunities associated with hyper-connectivity
* Noticing the change, and seizing it using "weak signals"
* Becoming the source of the change, and sending your own "weak signals"
* The importance of perpetual learning and strategies for achieving it
* Techniques for promoting constant improvement within your company
* How to effectively leverage new technology to drive sales
* A rundown of potential issues facing businesses in the future
Starting your own business is a vision for most people, but if you unaware of what you’re doing then you can end up with a nightmare instead that you have to deal with. A business like a machine needs to be correctly programmed to function and deliver the best kind of results."Kaizen” a Japanese philosophy has brought financial success to many companies in Japan. This Kaizen methodology of running a business relies on the central value of improvement, not as individuals, but as a company. 

This book specifically explains what Kaizen is and from where it actually originated. It has a unique set of aspects regarding the Kaizen for your better understanding. Kaizen is significantly more than a world-class management practice; it is a method to expel fear from our minds, empowering us to find a way to better things. The procedure of progress begins with mindfulness and desire in our brains and after that prompts activity and change in the physical world. 

To flourish in today's highly competitive economy, associations need to work more adequately and beneficially than in any other time. Working on developing people who are good at problem solving, expanding productivity, enhancing quality, and decreasing waste are crucial achievement elements. This guide focuses more on Gemba Kaizen philosophy rather than on an individual's personal life. Although this is a philosophy that can explain and help in all sorts of issues. Its major focus is on how to improve the workplace for better results and increased productivity.  

This book gives the readers a lot of information about the famous Japanese Kaizen philosophy especially:

What is Kaizen?

Its three pillars

Principles and tools

The difference between Kaizen and innovation

In short, Kaizen helps in:

1. See the waste

2. Constantly change for the better and 

3. Turn a problem into a profitable venture.

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