17 pivotal trends, providing sharp insights into their effects both in Turkey and globally.
Faith Popcorn, a visionary futurist, meticulously identifies trends that reflect shifting consumer behaviors and expectations. These trends are critical as they provide predictive insights into consumer attitudes and market directions, aiding businesses and policymakers in anticipating changes and strategizing accordingly.
Each trend addressed in the book underscores an aspect of consumer behavior driven by deeper psychological, social, or technological shifts. Understanding these trends is vital for organizations aiming to stay competitive and relevant
in a rapidly changing world.