Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites

Love-Based Publishing
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Voted one of Small Business Forum's top 3 books every entrepreneur should read in 2015.


If you're sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business, then today may be your lucky day.


Yes, you ABSOLUTELY can sell more with love, and this book shows you how!


In Michele's first book, "Love-Based Copywriting Method," she explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead.


In this book, "Love-Based Copywriting System," Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love.


You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the end of the book, you've got your copy created.


Also as a bonus, it includes a free workbook!


"Love-Based Copywriting System" is a part of the Love-Based Business series, which is an award-winning series that has been featured on numerous media outlets, including CBS and NPR. 


I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients.

Christine Kloser, award-winning author


If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered!

Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy"


As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people.

Amy Ahlers, Wake-Up Call Coach & Bestselling Author


What readers are saying about the Love-Based Copy books:


Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper


The message is excellent and will be a book I'll recommend to all my clients. Goodreads reader

Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman


I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader

Best copy about writing copy I have read. Christopher Sherrod


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About the author

Michele PW (Pariza Wacek) is a best-selling, award-winning fiction and nonfiction author.


On the nonfiction side, she’s the founding author of the "Love-Based Business" series and has written 6 books in it that share how to sell more with love and build a solid, profitable business on a foundation of love along with hosting a business/writing/success blog.


On the fiction side, she writes psychological thrillers/mystery/suspense books and has a popular book blog.


In addition, she owns a copywriting and marketing company that has sold $50M worth of products and services over the past 10 years.


For more, check out MichelePW.com

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Additional Information

Publisher
Love-Based Publishing
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Published on
Dec 31, 2016
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Pages
195
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ISBN
9780996826037
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / Business Writing
Business & Economics / E-Commerce / Internet Marketing
Business & Economics / Entrepreneurship
Business & Economics / Marketing / Direct
Business & Economics / Skills
Business & Economics / Small Business
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Are you ready to step into a life of peaceful prosperity?


For many of us, money is a source of angst.


Maybe there's never enough and it's a constant source of stress. Maybe no matter how hard you work, you're never able to get ahead. Or maybe you're in so much debt, all you feel is shame and despair.


If any of this sounds familiar, then you're in for a treat. "Love-Based Money and Mindset" is designed to help you heal your relationship with money so you not only feel peaceful about it, but you're also able to attract all the abundance you want.


While this book is designed to help everyone who struggles with money issues, it's particularly helpful for those who have (or want to have) a business.


The bottom line: The more you can cultivate a love-based mindset, the more easily and effortlessly you'll attract money into your life.


"Love-Based Money & Mindset" is a part of the Love-Based Business series, which is an award-winning series that has been featured on numerous media outlets, including CBS and NPR. 


If a pen were a sledgehammer that whispered to the reader in liquid strands of silk to trust, try, and heal, it would be Michele PW's love-based business series.


In a number of ways, Michele's writings are radical. The way the "copy" game has been played in business is to stoke people's fears to make them "buy." Copywriting courses, books and trainings have used this method for decades. But Michele says no.


No more. Her series focuses on timeless truths like know yourself and love yourself so you can write copy from a space of authenticity, honesty, and personal accountability. That's radical in business. Hell, that's radical as a way of life.


The Love-Based Copywriting Series (my favorite one so far is Love-Based Money and Mindset: Make TheMoney You Desire Without Selling Your Soul) is rich with profound insight, action items, and real-life success from real-life people. Michele includes resources from other industry leaders to enrich the reader's experience and provide tools beyond her expertise. I consider this inclusion of others very generous--and appropriate. She is walking her talk. The series is an act of love, a love offering, if you will, from Michele to the reader. Her honesty, vulnerability and page-turning gentle demand for us to shift from "fear" to "love" as a business strategy are so well written, it's damn near impossible to put the book down.


Emotive, clear, and robust, grabbing any--or all--of Michele PW's Love-Based books will do more than make you a better copywriter. Her books will make you a better person... for yourself... and the world.

Venus Opal Reese, Influencer/Speaker/Performance Artist/Best-Selling Author/Business Badass


Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
The book that started a movement!


Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.


But you don't have to use fear – you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business.


Ahhh -- doesn't that sound wonderful?


In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear – the same proven principles she's used to help her clients sell nearly $50 Million worth of products and services over eight years. Plus, she includes dozens of exercises so you too can easily implement love-based copy into your own business.


Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients.


"Love-Based Copywriting Method" is a part of the Love-Based Business series, which is an award-winning series that has been featured on numerous media outlets, including CBS and NPR. 


You may also want to check out "Love-Based Copywriting System," the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love.


I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients.

Christine Kloser, award-winning author


If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered!

Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy"


As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people.

Amy Ahlers, Wake-Up Call Coach & Bestselling Author


What readers are saying about the Love-Based Copy books:


Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper


The message is excellent and will be a book I'll recommend to all my clients. Goodreads reader


Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman


I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader


Best copy about writing copy I have read. Christopher Sherrod


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