Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits
About this ebook
Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits offers a rare and startling look at the business world through the lens of an expert looking in and plots out how ALL types of businesses can gain a competitive advantage and excel past competitors by simply nurturing an equal blend of men and women on leadership teams and staff. It focuses on powerful and implementable solutions that any CEO, manager, or team leader can put to use to ensure that women thrive within the organization, leading to the business being more successful, customers happier, and employees more fulfilled.
Author Jonathan Sposato knows the challenges facing women in startup tech and venture capital today because he specifically builds his companies with-out those obstacles. He credits the unprecedented success of his businesses on his brand of gender-balanced culture, and in this fully practical guidebook to his celebrated style of team building, he puts his eight secrets to profiting through diversity in your hands. These secrets are not just for tech companies, but for teams and companies in ANY industry.
It is the culmination of extensive research on the many issues that affect gender equality (or lack thereof) in the workplace, exhaustive interviews with many powerful female CEO's and executives who have been brave in sharing stories of their own personal struggles and triumphs, as well as Jonathan's own experiences as a male entrepreneur, CEO, and angel investor in supporting the advancement of women in business. The book also shows us why that’s not only the right thing to do, but the smart thing to do economically.
With the same entertaining and informative delivery that makes him a sought-after speaker worldwide, Jonathan walks you through adjusting your own culture to open the FULL potential of your workforce.
The data will amaze you and the real-world voices will inspire you, and with Better Together you can achieve more success with more women on your team. If you care about inclusivity and beating the forces that prevent it, you will want to read this book.
About the author
JONATHAN SPOSATO is chairman and co-founder of Geekwire, PicMonkey, and WeCount.org, and, in general, a serial startup founder. Since his early days as a high-performing player on the first Xbox and Xbox games business, he's gone on to add numerous awards for innovation, voted "CEO of the Year" for Picnik.com, receiving the University of Washington's "Man of Integrity" award, and becoming the only person to sell two companies to Google. He recently promised all his future investments to female-founded companies—another first in the technology industry.
