The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries · Jack Trout

Oct 2009 · Sold by Harper Collins

About this ebook

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Ratings and reviews

This book is not only for branding but also a life guide, it shows every body how to be successful during life from the point of business. Don't need to read other books! The best book I've ever seen. Other descriptive and related writings of this book by other writers not recommended, most of them didn't feel the real meanings of evey law. This is my opinion as a successful business owner.

Very helpful and informative. This book is also recommeded by Tim Ferris. I'm an Engineer rising as an entrepreneur! Big HELP!!! Thanks.

I think the book is simple, straight forward and actually an easy read. If you are a bigger company it may not be for you. For a smaller company it's definitely worth the read.

About the author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.