Turning Gen Y On: What Every Leader Needs to Know about Recruiting and Retaining the Millennials

Marion Neubronner

Candid Creation Publishing

About this ebook

Recent polls throughout the world have reported workplace tensions between Generation Y and their colleagues from previous generations. The rise of Generation Y has indeed brought a new set of challenges to those who must manage them due to differences in perspectives, working ethics, and priorities. Generation Y represents what will soon be the largest percentage of the global workforce. Failing to find a way to tap into the potential of the Millennial Generation would prove to be catastrophic to any company that’s serious about its survival and growth. Turning Gen Y On is based on years of in-depth research and real-world experience, and direct feedback from managers, leaders, and Gen Ys themselves.

This book was written to help you understand the Gen Ys without pre-conceived judgment while providing you with best practices on recruiting, onboarding, retaining, grooming, and appraising your Millennial talents to help your organisation succeed.

About the author

In 2007, Marion Neubronner was a psychology lecturer whose graduating students would return to complain about their bosses. At the same time, her friends who were managers were saying that the newer, younger workforce was unable to cope with work. As a psychologist, Marion became interested in this growing phenomenon in Asia, and started researching this topic, learning that it was already seen in the United States and Europe. In 2007, she presented her findings at her first workshop, with 15 attendees from a number of industries (including Oil and Gas and Hospitality) and government agencies. This number grew, and by 2015, she and her associate trainers had trained thousands of leaders from a wide variety of industries, and continue to hold in-house multigenerational workforce keynotes and train-the-trainers sessions for government agencies like the Singapore Housing & Development Board (HDB) and MNCs like Solvay, Surbana, and GD Express. Marion is the in-house Multigenerational Expert for Civil Service College.