Whether you are selling online, through a direct sales force, orvia distribution channels, what customers are saying about youonline is now more important than your advertising. Social media isno longer a curiosity on the horizon but a significant part of yourmarketing mix.
While other books explain why social media is critical and howto go about participating, Social Media Metrics focuses onmeasuring the success of your social media marketing efforts.Success metrics in business are based on business goals where famedoes not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in aconstant and unchanging world. Social Media Metrics isloaded with specific examples of specific metrics you can use toguide your social media marketing efforts as new means ofcommunication.
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:Speak intelligently about Artificial Intelligence and its advantages in marketingUnderstand how marketers without a Data Science degree can make use of machine learning technologyCollaborate with data scientists as a subject matter expert to help develop focused-use applicationsHelp your company gain a competitive advantage by leveraging leading-edge technology in marketing
Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Do you wish you could sit down with an expert to figure outwhether or not your social media initiatives are working? WithSocial Media Metrics Secrets, you can! Expert John Lovett taps intohis years of training and experience to reveal tips, tricks, andadvice on how to analyze and measure the effects of social mediaand gauge the success of your initiatives. He uses mini casestudies to demonstrate how to manage social operations with processand technology by applying key performance indicators, andassessing the business value of social media.Highlights how social media can impact all aspects of yourbusiness and transform the way you quantify successful interactionswith customersShares innovative techniques for managing the massive volume ofsocial analytics data by putting data to work in ways thatcontribute to your organizational goalsDetails techniques for adopting a Social Analytics Frameworkfor understanding evolving consumer behavior necessary to competein a socially networked future
Written in a conversational tone, Social Media MetricsSecrets goes behind the scenes to present you with unbeatableadvice and unparalleled insight into social media metrics.
Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.
The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools
Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.
Foreword by Avinash Kaushik
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.