Intelligentes Couponing am Point of Sale: Dargestellt am Praxisbeispiel des Discounters LIDL

· Igel Verlag
2.3
3 reviews
Ebook
92
Pages
Eligible

About this ebook

Dieses Buch befasst sich mit der detaillierten Untersuchung einer Implementierung des intelligenten Couponing als neues Marketing-Instrument in die bestehenden Unternehmensstrukturen des Discounters LIDL.

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3 reviews

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