International Business Strategy in Emerging Country Markets: The Institutional Network Approach

Name: International Business Strategy in Emerging Country Markets: The Institutional Network Approach
Rating: 4.333333492279053 (3 reviews)

Hans Jansson

Mar 2008 · Edward Elgar Publishing

4.3

3 reviews

Ebook

286

Pages

Eligible

About this ebook

The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspecti

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4.3

3 reviews

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