Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive

Dorie Clark

Oct 2017 · Harvard Business Press

About this ebook

What does it take to create the career you want?

It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline.

But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect.

Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes.

This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.

Ratings and reviews

Want to capture the upside of our world of rapidly evolving technology and work world options rather than being caught in the financially damaging undertow of those changes? Probably your most promising option is to discover exactly how to increase your profit centers that leverage your core talent and expertise. That’s what you can learn from this author who has an extremely successful first-hand experience in following this path. Imagine increasing your profits and work stability. The side benefits are that you attract more opportunities, adventures and diverse friendships, At least that is what this journalist, speaker, college professor and former presidential campaign spokeswoman enjoys in her life. More good news is that you don’t have to try to become an expert on each profit center. Instead you learn from and/or work with those who already are. In this book, you’ll learn the profitable way to coach, consult, podcast, blog, and Vlog. Then you can further leverage your visibility, value and profitability by offering online courses and communities. That puts you in a stronger position to create further profit centers via “pull” oriented affiliate marketing and joint ventures. One core reason that her approach works so well is that she has a strong reputation for adeptly highlighting and otherwise helping those who have supported her in growing her profit centers. I am a long time fan of Dorie Clark’s approach to book writing as she first does considerable in-depth research and interviewing so she can offers specific, proven and actionable insights, buttressed by apt, real life examples. That makes her books actually helpful and fun to read. That’s why I’ve read them too. Entrepreneurial You is a great career steppingstone from her past books: Stand Out, and Reinventing You.

About the author

Dorie Clark is a marketing strategy consultant and professional speaker who teaches at Duke University's Fuqua School of Business. She is the author of Reinventing You and Stand Out and is a frequent contributor to Harvard Business Review. You can download her free Entrepreneurial You self-assessment workbook at dorieclark.com.