Organized in association with Indian Bank, GITAM’s national conference on CRM sought to highlight the trends, problems, and prospects of CRM in India. Taken from the conference proceedings, this book presents 9 innovative research papers that consider differing CRM practices. From a comparative study of India and China to an assessment of CRM strategies used by commercial Indian banks, this book offers an invaluable insight into CRM from the perspective of an emerging market. As a whole, this book addresses India’s shift to a market-determined exchange rate regime and the inevitable problems caused the by the high volatility of exchange rates. Aimed at students enrolled in commerce and management courses, this collection of research papers will also be of interest to researchers in international finance.
Dr M. S. V. Prasad holds a PhD in Finance from Andhra University and is Head of the Department of Finance at the GITAM Institute of Management. He has published 14 textbooks and several articles for Scopus and ABDC. He has been the recipient of several awards for his article contributions including awards from the CESS, Hyderabad and the NIRD, Hyderabad. He has also received a generous grant from the ISEE, Germany, for an outstanding research paper. He has presented papers in conferences worldwide including in Germany, Switzerland, Netherlands, Malaysia, Iceland, and South Africa.
Dr G. V. Satya Sekhar, MCom, MBA, MPhil, PhD, is Associate Professor in the Centre for Distance Learning at GITAM University, Visakhapatnam. With 20 years of teaching and research experience, he has developed study materials for the Executive MBA Programme at Andhra University and for the Centre for Distance Learning at GITAM University. He has also published widely in national and international reputed journals and has authored several books including ‘Management Information Systems’, ‘Managerial Economics’, ‘Business Policy and Strategic Management’, ‘Performance Appraisal of Indian Mutual Funds’, ‘Strategical Financial Management’, ‘The Indian Mutual Fund Industry’ and ‘The Management of Mutual Funds’. Dr Satya Sekhar has participated in and presented papers at various national and international seminars.