Create Your Business Plan for the Digital Age - Guide to an Effective Business Plan

Humperdinck Jackman

Apr 2021 · Transnational Press London

About this ebook

"Napoleon mocked the United Kingdom as ‘a nation of shopkeepers’. What of that nation today in which leading businesses sell physical goods without holding any inventory? Entrepreneurs are opening new enterprises without ‘bricks-and-mortar’ premises, while their back-office staff operate miles away. Innovation is the very root of growth, but it demands adaptive thinking – open minds – and plenty of imagination.

Whether you are planning a start-up or taking a mature business forward, crafting your business plan forces critical analysis. This, in turn, demands you justify your suppositions. It serves to eliminate the guesswork and to reduce risk. Above all, your business plan is not merely a tool for gaining investment but becomes, truly, your day-to-day survival handbook

How to Write a Modern Business Plan is a guide to encourage fresh thinking. It prompts the reader to leverage both technology and new business practises to forge a successful commercial destiny.

Shape your business for what you want it to become and be a business leader."

 

Contents

Preface

Part One

Designing your Business

Business Planning Fundamentals

General Considerations

Financing Options

Creating the Cost Efficient Business

Client Acquisition in the Digital Age

Part Two

A step-by-step guide

Section One: The Introduction

Section Two: The Business

Section Three: Market Overview

Section Four: Competition

Section Five: Sales & Marketing

Section Six: Operations

Section Seven: Financials

Part Three: Model Business Plan

Table of Contents

Section One: Introduction

Section Two: The Business

Section Three: The Market

Section Four: Competition

Section Five: Sales & Marketing

Section Six: Operations

Section Seven: Financials

Section Eight: Appendix

About the author

Humperdinck Jackman has thirty-year career of driving corporate growth in both the United Kingdom and the United States of America. His career began with a privately funded venture in which he co-produced an original television series in California in the 1980’s. A technology specialist, he transitioned into the software industry and took start-ups from concept through to listings on the London Stock Exchange. An established Business Angel, among other ventures he is a Partner and Non-executive Director of Euro BPO Limited, a leading European-based staff outsourcing company. A philanthropist, Humperdinck’s most recent role was as founder and chairman of a British wildlife conservation charity to counter poaching in Africa. His articles have appeared in The Times, The Telegraph, Audiophile Magazine, and Yachting Monthly among others.