About this ebook
Through compelling parallels between the art of visual storytelling and the craft of after-sales marketing, this book vividly illustrates how marketers, much like artists, can use their tools to create a powerful, enduring narrative that fosters continuous relationship-building.
Whether you are a beginner seeking a comprehensive introduction or an experienced marketer needing innovative strategies, this book will guide you. It delves into the critical role of customer acquisition and retention in an organization's profitability and underscores the vital role of after-sales marketing in a brand's longevity and success.
"The Art of After-Sales Marketing" also offers practical insights and techniques to make a lasting impact on your customers and transform them into passionate brand advocates. The journey doesn't end at the sale - dive in and learn how to maximize the narrative potential of your marketing strategy.
About the author
Vladislav Dobrokhotov is a seasoned professional, highly acclaimed in Marketing and Customer Relations. A Liveryman of the Worshipful Company of Marketors, Vladislav's work embodies a deep understanding of market dynamics and customer retention strategies, critical components of the field.
Currently serving as the Executive Director of The British & Commonwealth Chamber of Commerce in Finland, Vladislav excels in creating personalized experiences for his members. His unique approach, emphasizing emotional engagement, contributes to high member satisfaction and loyalty. In this role, Vladislav's work transcends traditional business boundaries, significantly impacting the international business community.
Vladislav is also the founder of igreetu, an innovative digital eCard platform. This platform revolutionizes the after-sales process by providing an additional avenue for businesses to express gratitude, appreciate customer loyalty, and enhance brand image. With igreetu, Vladislav combines his understanding of customer psychology with technological innovation, offering an unmatched tool for businesses to enrich their customer relationships post-purchase.
A champion of creating and nurturing lasting customer relationships, Vladislav's work is a testament to his commitment to after-sales marketing. His endeavors as an executive and an entrepreneur offer valuable insights for anyone looking to master the art of customer retention and loyalty.
