The Cult of the Amateur: How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values

Andrew Keen

Jun 2007 · Sold by Crown Currency

About this ebook

Amateur hour has arrived, and the audience is running the show

In a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today’s new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement.

Our most valued cultural institutions, Keen warns—our professional newspapers, magazines, music, and movies—are being overtaken by an avalanche of amateur, user-generated free content. Advertising revenue is being siphoned off by free classified ads on sites like Craigslist; television networks are under attack from free user-generated programming on YouTube and the like; file-sharing and digital piracy have devastated the multibillion-dollar music business and threaten to undermine our movie industry. Worse, Keen claims, our “cut-and-paste” online culture—in which intellectual property is freely swapped, downloaded, remashed, and aggregated—threatens over 200 years of copyright protection and intellectual property rights, robbing artists, authors, journalists, musicians, editors, and producers of the fruits of their creative labors.

In today’s self-broadcasting culture, where amateurism is celebrated and anyone with an opinion, however ill-informed, can publish a blog, post a video on YouTube, or change an entry on Wikipedia, the distinction between trained expert and uninformed amateur becomes dangerously blurred. When anonymous bloggers and videographers, unconstrained by professional standards or editorial filters, can alter the public debate and manipulate public opinion, truth becomes a commodity to be bought, sold, packaged, and reinvented.

The very anonymity that the Web 2.0 offers calls into question the reliability of the information we receive and creates an environment in which sexual predators and identity thieves can roam free. While no Luddite—Keen pioneered several Internet startups himself—he urges us to consider the consequences of blindly supporting a culture that endorses plagiarism and piracy and that fundamentally weakens traditional media and creative institutions.

Offering concrete solutions on how we can reign in the free-wheeling, narcissistic atmosphere that pervades the Web, THE CULT OF THE AMATEUR is a wake-up call to each and every one of us.

Ratings and reviews

Often described as a polemic, "The Cult of the Amateur" is simply a screed against societal and economic change. It is a moralistic bombast against the populist notion of cooperation and collaboration in favor of a single point of reference determined and espoused by an expert. The author pulls out all of the goblins: narcissism, lying, thievery, gambling and pornography; to warn readers that their culture is under siege by know-nothing friends and neighbors bent on self-expression and actualization at the cost of a national dialog. To believe the premise, our society will unravel — even our economy is at stake! — if my neighbors and I allow ourselves to chronicle the times we live in without heeding the checks and balances of experts. We are, with each visit to Wikipedia, with each blog post and each download; jeopardizing jobs in traditional publishing, distribution and media. What purports to be a defense of our national character ends up being a defense of the hayday of mass media where three networks and a handful of newspapers made the news and controlled the water-cooler-conversations through a self-chosen circle of "experts." I have found it impossible to separate the words on the page from their outspoken author, Andrew Keen. Lacking direction and focus, Keen leaps from conclusion to conclusion often contradicting himself: as in his mourning the loss of niche knowledge among the staff of Tower Records and lambasting the uncontrolled blogosphere for perpetuating a never ending series of narrow interests. Keen’s academic pedigree shines through each sentence and illuminates his general distrust of the common man. This book is an unconscious paean to media darlings of a by-gone era: the condescending, idealistic academician as talking-head. Yes. Gambling can be dangerous and pornography is not for children. No. The crowd is not imbued with wisdom. Our society is experiencing significant growing pains and experimenting with new technologies and freedoms. Through seven chapters, Keen focuses only on the negative consequences of technological advances and condemns our innate human curiosity and expression as irrevocably bad. In the eighth and final chapter, Keen finally allows that there are benefits and acknowledges that we may yet reign in this beast of Web 2.0 and realize our own folly. He might be right. We may yet welcome experts into our conversations, should they decide to participate rather than instruct. Doing so will strike a balance between narcissistic echoes in the blogosphere and self-referential experts espousing their wisdom. It is a bit of a strain to think how Keen, after seven chapters of self-righteously divisive language, can make that allowance; but the final chapter is a welcomed return to reality and pragmatism. If you must read this book, I highly recommend checking it out from an American library—where royalties are not paid.

this book is not really about the rise of "the amateur", empowered by the internet and web 2.0, but rather a defense of "the expert" and the culture of expertise. in keen's view, established notions of "truth and trust" are being overturned by these democratizing technologies. keen is probably correct about the latter but fails to argue convincingly that truth is any more elusive than it was before.

Guess what, rather than murmuring about it, adapt and take advantage out of it! As long as there is demand, many ways of fullfilling them will exist

About the author

ANDREW KEEN is a Silicon Valley entrepreneur whose writings on culture, media, and technology have appeared in The Weekly Standard, Fast Company, The San Francisco Chronicle, Listener, and Jazziz. As the Founder, President and CEO of Audiocafe.com, he has been featured in Esquire, Industry Standard, and many other magazines and newspapers. He is the host of the acclaimed Internet show AfterTV and frequently appears on radio and television. He lives in Berkeley, California.