Founder’s Pocket Guide: Startup Valuation

Stephen R. Poland

Aug 2014 · 1x1 Media

About this ebook

This updated edition includes several new features, including:

 

·     The Startup Valuation Explorer

·     Expanded coverage of Valuation Methods

·     Responding to investor questions about your valuation

·     Understanding option pool impact on your valuation

For many early-stage entrepreneurs assigning a pre-money valuation to your startup is one of the more daunting tasks encountered during the fundraising quest. This guide provides a quick reference to all of the key topics around early-stage startup valuation and provides step-by-step examples for several valuation methods.

This Founder’s Pocket Guide helps startup founders learn:

•          What a startup valuation is and when you need to start worrying about it.

•          Key terms and definitions associated with valuation, such as pre-money, post-money, and dilution.

•          How investors view the valuation task, and what their expectations are for early-stage companies.

•          How the valuation fits with your target raise amount and resulting founder equity ownership.

•          How to do the simple math for calculating valuation percentages.

•          How to estimate your company valuation using several accepted methods.

•          What accounting valuation methods are and why they are not well suited for early-stage startups.

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