The Leadership Lessons of the U.S. Navy SEALS

Jeff Cannon · Jon Cannon

Dec 2002 · McGraw Hill Professional

About this ebook

The authors of this book have reverse-engineered the leadership techniques and strategies used to lead SEAL teams in combat and applied them to the business world. The lessons they present—lessons that focus on the ability to create, manage, and lead effective teams—are as appropriate in the boardrooms of New York as they are on the battlefield. The book will teach leaders how to:·

Effectively communicate objectives in a way that builds loyalty, and educates and motivates your workforce.

Construct and re-enforce organizational structures that optimize communication and decision-making processes.

Acquire and keep essential team members without resorting to pay increases.

Train and maintain an effective, market-leading team.

Leverage team members to expand and contract a workforce rapidly without business risk.

Turn an employee into a profit entrustingg real-life stories from the front lines to illustrate their points as well as examples from the business world, the Cannons’ book will provide valuable guidance to managers and leaders.

About the author

Jeff Cannon is the senior vice president of Draft Worldwide's Interactive Department in New York. He is a popular speaker and veteran of the advertising industry.

Lieutenant Commander Jon Cannon is a Navy SEAL with experience in Latin America, the Far East, Eastern Europe, the Persian Gulf, and Africa. Cannon has also worked to develop new product launch strategies in Europe and determine marketing strategies for companies in the Middle East.