Electronic Payment Systems for Competitive Advantage in E-Commerce

Liébana-Cabanillas, Francisco · Muñoz-Leiva, Francisco · Sánchez-Fernández, Juan · Martínez-Fiestas, Myriam

Feb 2014 · IGI Global

About this ebook

Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success.

Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students.

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About the author

Francisco Liébana-Cabanillas is an Assistant Professor in the Department of Marketing and Market Research at the University of Granada (Spain) since 2000 and holds a Ph.D. in Business Sciences at this university. He has a degree in Business and Administration Science and a Master in Marketing and Consumer Behavior, from the University of Granada. His main area of research and interest is the effectiveness of the mobile and online banking, Internet consumer behavior and e-banking acceptance; the results of which are reflected in various papers (Expert Systems With Applications, Service Industries Journal, Industrial Management & Data Systems, Global Business Perspectives, International Journal of Management Science and Information Technology, Harvard Deusto Business Research, Papeles de Economía Española, etc) which have been presented at the European Marketing Academy (EMAC), Asociación Española de Marketing Académico y Profesional (AEMARK), International Network of Business and Management (INBAM), International Symposium on Management Intelligent Systems (ISMIS), Jornadas Hispanolusas de Gestión, etc., book (Pearson) and chapters in different multidisciplinary books (IGI Global, Springer, etc). He is currently working on different research projects in Internet social networks, mobile payment, social commerce, Internet and effectiveness, multi-objective optimization and new technologies acceptance.

Francisco Muñoz-Leiva is a Lecturer in Marketing and Market Research and holds a Ph.D. in Business Sciences from the University of Granada (Spain). Although his main research interest is the Internet consumer behavior, he also published papers about other topics such as the electronic banking, the use of Internet as a tourist information source, etc. His recent works have appeared in journals as Information & Management, Online Information Review, Cities, The Service Industries Journal, Quality & Quantity, Defense and Peace Economics, International Journal of Internet Marketing & Advertising, among others, and several communications in international conferences (EMAC, AEMARK, Hispanic-Lusitanian Congress in Scientific Management, AEDEM, IADIS, Global Management, etc).

Juan Sánchez-Fernández is a Marketing and Market Research Lecturer with a PhD in Business Sciences from the University of Granada, Spain. He is currently researching information systems, his specialist field. He has recently written for a number of international publications including the Services Industrial Journal, Quality & Quantity, Housing Studies, Journal Comparative of Family Studies, Computers in Human Behavior, Online Information Review, Expert Systems with Applications, among others. He has contributed papers to conference proceedings of the European Marketing Academy (EMAC), the European Academy of Management and Business Economics (AEDEM), and the Spanish Association of Market, Marketing and Opinion Studies (AEDEMO). He has also conducted research projects for various companies and public agencies.

Myriam Martínez-Fiestas is a Ph.D. in Business Sciences (Marketing) at the University of Granada. She is an assistant research professor of Marketing Area, ESAN, Graduate School of Business (Peru). Her main research interests are in the fields of Psychophysiology, Emotions, Neuromarketing, Social Marketing and Consumer Behavior. She has published her research work in several journals such as, Journal of Advertising Research, Service Industries Journal or The International Journal of Management Science and Information Technology, among others. Additionally, she has developed research projects with diverse companies and public administrations.

[Editor]