Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Perry Marshall · Mike Rhodes · Bryan Todd

Oct 2014 · Entrepreneur Press

About this ebook

Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore.

Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.

You'll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google’s Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn’t working with Google’s AdWords

Ratings and reviews

I was expecting lots of hype with very little information in this kind of book, but actually the book is very well-structured and doesn't put TOO much emphasis on the author's and his friends' services. On the minus side, you can pretty much skip the first half of every... single... chapter: first the author goes on to "sell" you for several pages about how exciting and miraculous the contents of the chapter will be, then "but wait!" he tells you a couple of stories about clients who had this or that happen to them for another few pages, before finally getting to the point. Reminds me of those sleezy e-book sales pages. You can definitely tell that the author is a much better salesman than he is a writer. (I've PAID for the book, stop selling it to me! I think this 40% of every chapter was written for people who flip through pages at the bookstore before purchasing, and intended to be skipped by actual readers.) HOWEVER, that remaining 50% is a gold mine of up to date information covering everything I can possibly imagine about AdWords, so I'm satisfied. I just wish the author wasn't so afraid of losing book sales as to dilute the contents so much. (Yes, 40% + 50% is still missing 10%: that's taken by the ending of each chapter, which recaps in list form. Some people may like that so I'm not counting it as a waste of paper like the intros.)

Coming from a developer background this book is much less bland then most of the content I read. Perrys marketing perspective and stories were pretty interesting and kept me reading early on. Later in the book it gets a bit annoying and should be skipped past. Some of the content is a bit dated now but still very relevant and a good read. The book it interesting/useful enough that it's worth the purchase for someone looking to get into the AdWords game.

Teach how use google adwords effectively

About the author

Perry Marshall is the number-one author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He’s consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Mike Rhodes is an international speaker, best-selling author, specializing in AdWords, Analytics, and conversions. He is the CEO and Founder of WebSavvy, an innovative search marketing company and the first Australian company to be awarded Google’s Certified Search Partner status.

Bryan Todd is an international marketing consultant and Google AdWords specialist.