If you read nothing else - full stop - read:Michael Porter on creating competitive advantage and distinguishing your company from rivalsJohn Kotter on leading change through eight critical stagesDaniel Goleman on using emotional intelligence to maximize performancePeter Drucker on managing your career by evaluating your own strengths and weaknessesClay Christensen on orchestrating innovation within established organizationsTom Davenport on using analytics to determine how to keep your customers loyalRobert Kaplan and David Norton on measuring your company's strategy with the Balanced ScorecardRosabeth Moss Kanter on avoiding common mistakes when pushing innovation forwardTed Levitt on understanding who your customers are and what they really wantC. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy
That “management” exists as a concept, a practice, and a profession is largely due to the thinking of Peter F. Drucker. For nearly half a century, he inspired and educated managers—and powerfully shaped the nature of business—with his iconic articles in Harvard Business Review.
Through the lens of Drucker’s broad vision, this volume presents an opportunity to trace the great shifts in organizations in the late twentieth and early twenty-first centuries—from manufacturing to knowledge work, from career-length employee tenures to short-term contract relationships, from command-and-control structures to flatter organizations that call for new leadership techniques.
These articles also offer a firm and practical grasp of the role of the manager and the executive today—their responsibilities, their relationships, their decisions, and detailed processes that can make their work more effective.
A celebrated thinker at his best, in this volume Drucker paints a clear and comprehensive picture of management thinking and practice—both as it is and as it will be.
This collection of articles includes: “What Makes an Effective Executive,” “The Theory of the Business,” “Managing for Business Effectiveness,” “The Effective Decision,” “How to Make People Decisions,” “They’re Not Employees, They’re People,” “The New Productivity Challenge,” “What Business Can Learn from Nonprofits,” “The New Society of Organizations,” and “Managing Oneself.”
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.