About this ebook
Buku ini menjelaskan analisis data dengan metode structural equation modeling yang selanjutnya di gunakan sebagai metode analisis data untuk mengukur kepercayaan dan dampaknya kepada keputusan pembelian produk fashion di situs online shop Indonesia. Dalam buku ini structural equation modeling digunakan untuk menganalisis hubungan antara e-WOM, perceived value dan perceived quality terhadap kepercayaan dan dampaknya kepada keputusan pembelian produk fashion di situs online shop.
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