Ogilvy on Advertising

David Ogilvy

Sep 2013 · Sold by Vintage

About this ebook

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

Ratings and reviews

Despite it's age, the basic knowledge offered in this book is still valid (for television and copy). However, whom (or what)ever translated the ads from paper to digital missed the mark by a wide margin; most of them have at least one misspelt word. If only the editor(s) of this ebook took as much pride in their work as the author.

I've always loved the beauty of advertising and this book is a celebration of that

not to good or intructive

About the author

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.