Planning Health Promotion Programs: An Intervention Mapping Approach, Edition 2

L. Kay Bartholomew Eldredge · Guy S. Parcel · Gerjo Kok · Nell H. Gottlieb

Jan 2011 · Sold by John Wiley & Sons

About this ebook

This guide to the planning of health promotion programs uses the increasingly popular Intervention Mapping approach, a theory- and evidence-based interactive process that links needs assessment with program planning in a way that adds efficiency and improves outcomes. Students, researchers, faculty, and professionals will appreciate the authors’ approach to applying theories of behavior and social change to the design of coherent, practical health education interventions. Written by internationally recognized authorities in Intervention Mapping, the book explains foundations in Intervention Mapping, provides an overview of the role of behavioral science theory in program planning3⁄4including a review of theories and how to assess theories and evidence3⁄4and a step-by-step guide to Intervention Mapping, along with detailed case examples of its application to public health programs. Planning Health Promotion Programs is the second and substantially revised edition of the bestselling resource Intervention Mapping.

About the author

Guy S. Parcel, Ph.D., is M. David Low Chair in Public Health and John P. McGovern Professor in Health Promotion, The University of Texas at Austin, and an investigator in the Center for Health Promotion and Prevention, University of Texas Health Science Center at Houston, School of Public Health.

Gerjo Kok, Ph.D., is dean, faculty of psychology, and professor in applied psychology, The University of Maastricht, The Netherlands.

Nell H. Gottlieb, Ph.D., is professor, behavioral sciences, Center for Health Promotion, University of Texas Health Science Center at Houston, School of Public Health.