About this ebook
Women's economic power is critical to the pressing recovery of the global economy. PepsiCo's LatAm executives Paula Santilli and Mónica Bauer, together with business coach Marty Seldman, know that unleashing that power is not easy—women today face many challenges in their social, economic, and work environments. This is why with this book they aim to raise women's self-confidence, by giving them the necessary tools to stimulate their personal and professional development. Their twelve rules will unlock women's full potential by helping women better understand their power, feel comfortable using it, and not give it away.
The Twelve Rules
Study power
Detect to protect
Use your power; don't give it away
Build and leverage your network
Know your buzz
Focus on the real scorecard
Promote yourself with sufficient boldness
Increase your value to the organization
Enhance your executive presence
Protect yourself from sabotage and marginalization
Develop healthy selfishness
Control your calendar and commitments
The rules are illustrated by inspiring stories from PepsiCo women associates all across the globe who have put these rules into practice. Prompts and activities help readers immediately start applying the rules to their current situation. The goal is not only to inspire women to reach their potential but also to empower other women along the way.
