Handbook of Qualitative Research Methods in Marketing

Name: Handbook of Qualitative Research Methods in Marketing
Rating: 5 (4 reviews)

Russell W. Belk

Jan 2006 · Edward Elgar Publishing

5.0

4 reviews

Ebook

608

Pages

Eligible

About this ebook

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry

Ratings and reviews

5.0

4 reviews

About the author

Edited by Russell W. Belk, Kraft Foods Canada Chair in Marketing and York University Distinguished Research Professor, Schulich School of Business, York University, Toronto, Canada

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