Information Rules: A Strategic Guide to the Network Economy

Harvard Business Press
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In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
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Additional Information

Publisher
Harvard Business Press
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Published on
Oct 6, 1998
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Pages
352
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ISBN
9781422154625
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Language
English
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Genres
Business & Economics / Economics / General
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Content Protection
This content is DRM protected.
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