Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Foued Cheriet · Carole Maurel · Paul Amadieu · Herve Hannin

Oct 2020 · Sold by John Wiley & Sons

About this ebook

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

About the author

Foued Cheriet is Associate Professor of Strategy and International Food Marketing at Montpellier SupAgro and a member of the MOISA Joint Research Unit (UMR 110 MOISA) in France. His research focuses on the agri-food sector in the Mediterranean. He is also the author of numerous journal articles on strategic alliance issues and conflicts, and interorganizational relationships.

Carole Maurel is Associate Professor in Corporate Finance and International Business at the Montpellier Management Institute, University of Montpellier, France, and a member of Montpellier Research in Management (MRM). She is specialized in the agri-food and wine industry and her research focuses on SMEs internationalization.

Paul Amadieu is Associate Professor at the Montpellier Management Institute where he teaches Accounting and Financial Analysis. In the MRM laboratory, he carries out his research on the financial performance of companies. This has found a particular application in the wine sector through study of the performance of intangible investments and the ability of cooperatives to withstand crises.

Hervé Hannin is an Agricultural Engineer, Doctor in Agricultural Economics and Director of Development at the Institute for Higher Education in Vine and Wine (IHEV) at Montpellier SupAgro. A researcher at UMR MOISA, he studies strategic foresight for the vine-wine sector and its major transitions – particularly climate change – as part of INRAE’s LACCAVE program.