Break Through The Noise: The Nine Rules to Capture Global Attention

Tim Staples · Josh Young

Jul 2019 · Sold by HarperCollins

About this ebook

The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
 
Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

About the author

TIM STAPLES is an entrepreneur at the forefront of content and digital marketing. He is the co-founder and CEO of Shareability, a company that uses content, data and technology to drive explosive growth for major brands like AT&T, Hyatt, and the Olympics and major celebrities like Cristiano Ronaldo, John Cena and Leonardo DiCaprio. Shareability is known for creating some of the biggest viral successes of the past five years, reshaping how brands communicate and engage with their customers. In 2016, Staples was named one of “11 Innovators Who Are Disrupting Hollywood” by The Wrap.

JOSH YOUNG is a best-selling author whose work spans entertainment, science, law, natural history, business, politics and sports. Previously, he was a contributing editor at George magazine, The New York Times, and Esquire, and the host of “Screening Room” on the Discovery Times Channel.