Juan Moises de la Serna has a Ph.D. in Psychology, a Master in Neuroscience and Behavioral Biology, and a Clinical Hypnosis Specialist, recognized by the International Biographical Center (Cambridge - UK) as one of the 100 best healthcare professionals in the world in 2010. Developing his teaching work in different national and international universities. Scientific disseminator with participation in congresses, conferences, and seminars; collaborator in various newspapers, digital media and radio programs; author of the blog "Cátedra Abierta de Psicología y Neurociencias" and seventeen books on various topics. Currently, he is working on research in the field of Big Data applied to Health, for which he works with data from India, USA or Canada among others; work that complements with the advice to technological Startups oriented to the Psychology and the personal well-being.