Nielsen Mobile App

4.3
14.1K reviews
1M+
Downloads
Content rating
Everyone
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About this app

The Nielsen Mobile App is your opportunity to be a part of the research we do here at Nielsen. Your participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards.

Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet.

If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel.

With your help, Nielsen and our clients will better understand mobile device trends such as app usage, website visits and how much time is spent viewing content. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared. Note that our app uses an on-device local VPN to collect high level mobile web and app usage information such as timestamp and URL for media research purposes.

Our app also uses Foreground Services to connect with and locate panelists’ wearable devices via bluetooth (which are provided by Nielsen), and sync with a Nielsen backoffice on a regular interval to collect and process data - both of which are critical features of the app and core components of participation. In addition, the App serves as a tool for panelists to manage their account, including accessing their rewards.

You can access our Privacy Policy here: https://markets.nielsen.com/global/en/legal/privacy-statement/nielsen-panel-app-privacy-notice/

If you have any questions, you can contact our support team at: us.support@digitalpanels.nielsen.com
Updated on
Jun 20, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, App activity and 2 others
Data is encrypted in transit
Data can’t be deleted

Ratings and reviews

4.4
13.2K reviews
Lela Martin
September 17, 2025
I've been using this app since 2019, and the only problem I have ever had is the occasional error trying to add a new device after getting a replacement phone or tablet, but it is usually an easy fix. It won't make a lot in points right away, but all you do is set the app up on your phone, tablet, or computer and let them do the rest. In 2-3 months, you can easily get rewards, which is faster than some rewards apps.
2 people found this review helpful
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Mike Stone
October 4, 2025
It’s a decent app overall, but don’t expect to rack up points every week—if you do, keep dreaming. I’ve been stuck at 1,290 points for the past three weeks even though it’s clearly active on my phone (well, sort of). It constantly flips between “lost connection” and “reconnected,” which gets annoying fast. I know they actually pay out—I used to be part of their shopper panel. But after going through a rough time and being homeless for a while, I couldn’t upload anything and got banned for life.
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Nielsen Apps
October 6, 2025
Thank you for sharing your feedback. We know that your time is valuable, and we are continually evaluating our rewards system to make sure it offers our users the best return for their time spent using our app. Your feedback is critical to our evaluation, and will be taken into consideration as we evolve our compensation programs.
Sharon Bradley
September 17, 2025
This app is fine, I have had no issues. I have it on my PC, and it works fine, points were slow to add up as it didn't support my phone, but now I have added a tablet and weekly points have doubled. I like getting points and redeeming them for gift cards. I don't have to do anything but use my computer & tablet as I normally would. Then, every week I receive 150 points which I can redeem for gift cards once I have received the necessary amount.
5 people found this review helpful
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What’s new

• New look and improved features
• Improved stability

App support

About the developer
The Nielsen Company US , LLC
nielsenmobileapps@nielsen.com
675 Avenue Of The Americas New York, NY 10010 United States
+1 972-529-8159

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