e.l.f. Cosmetics and Skincare

e.l.f. Cosmetics

About this app

Sign up for Beauty Squad to unlock festive rewards and surprise drops all season!

Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.

Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus, you can discover your new favorite makeup and skincare products with features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories.

JOIN OUR E.L.F. BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:

• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart and more…
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Exclusive access to members-only content like our Hot as e.l.f. chart and Squad Sign quiz.*
• Level up your tier for more exclusive perks like free shipping for Icon members.

BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to e.l.f. weekly ads, gifts with purchase and special offers on makeup and skin care.

E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.

FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.

SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.

GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials and learn all about ingredients.

ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.

KEEP TABS ON YOUR E.L.F. ORDER.
Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.

SHARE THE E.L.F. LOVE.
Find makeup and skincare products & look straight from the product page or virtual try-on page.

elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!

e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.

Ratings and reviews

Elf has been my go-to beauty brand ever since I started with make-up. Nothing beats the perks of beauty squad, combined with their reasonable price points and quality, cruelty-free products. This app keeps track of my favorites and makes shopping directly from elf even more fun! Their customer service is responsive, and top notch, too. Always quick to replace product or correct technical issues.

I have been using it to make several purchases tonight. It has taken over 2 hours! 80% of the time is trying to adjust my cart. If I added 2 of the same items to the cart, but I only want 1, I have to put both into a wish list, go back to the item listing, add 1 to my cart. Ugh!! I can't seem to remove items from my cart, I can only wishlist them. At this point I am just wish listing 90% and waiting the full 2 minutes for it to decide if that is ok!

The app is frustrating to use. It doesn't seem to update and you're lucky if you have to put your phone down in the middle of putting items in your cart (they might not be there when you get back!). The desktop app is better, more user-friendly (but it still has its own set of issues). The app is useful for quick reorders or checking a status of your order, but you can just as easily sign up for text alerts.

What's new

Minor improvements and small bug fixes.