Augmented Packaging

NewpackApp

About this app

This isn’t just an app. Augmented Packaging is a virtual portal activated with a simple gesture: scan the QR code and let yourself be transported into a fully immersive 360° experience.

With our Augmented Packaging technology, every product becomes the beginning of a journey. All you need is your smartphone and a cardboard viewer to enter rich, immersive worlds designed to tell the stories, emotions, and exclusive content behind brands, art, culture, or creativity.

How it works
1. Open the app and scan the QR code printed on the product or display.
2. Choose your experience.
3. Insert your smartphone into a cardboard viewer.
4. Look through the viewer and enjoy a virtual reality journey designed to surprise and engage you.

What you can explore
• Behind-the-scenes stories of a product
• Brand narratives and creative processes
• Artistic collections or virtual exhibitions
• Emotional, cultural, or narrative environments
• Exclusive content and curated immersive paths

Why try it?
• Offers you a truly exclusive experience
• Free and easy to use
• Simple and accessible sign-up process
• Compatible with standard lens-equipped cardboard viewers

Every QR code is a door to step through. Every experience is an invitation to discover.

Download the app, grab your viewer, and get ready to see beyond.

What’s new

- Increased Cardboard's close and settings buttons to improve accessibility